JFarmina Setting The Record Straight
Aug 12, 2026

JUPdog recently reached out to Farmina asking them addresses all of the recent social media claims/concerns towards the Farmina dog food products. I don't think we were the only ones.

Farmina -"Setting The Record Straight" (Well ... 🤔) Letter


Dear Valued Partners,

Recent social media posts have made assertions about Farmina's ingredients and sourcing that are not accurate. This letter addresses each claim directly, plainly, and with the documentation to support the facts. We stand behind the quality of every product we make and are glad to provide documentation on any recipe or ingredient on request.

On China. For years, as part of our global ingredient procurement, Farmina has sourced pumpkin from multiple regions, including China and the Netherlands — two of the world's leading pumpkin-growing regions — depending on seasonal availability and quality. Separately, a number of fruit and botanical ingredients — including blueberry, pomegranate, orange, apple, turmeric, and fennel — are grown in their country of origin (including Italy, the United States, Turkey, and Israel) and then processed at a state-of-the-art facility in China before being shipped to our facilities here. We use this facility because it is among the most advanced of its kind in the world for this process. Not every ingredient follows this path — many are grown, processed, and shipped without ever passing through China. Because processed ingredients ship from the country where processing occurs, they can appear on import records as originating from China, even when the ingredient itself was grown elsewhere. Neither practice is new, and neither is connected to our North Carolina facility.

Every ingredient Farmina uses goes through a rigorous qualification and testing process, including verification of organic status, pesticide residue, heavy metals, and microbiological safety. The country of origin for every ingredient, along with the full standards behind our qualification and testing process, is available in the "Our Standards" section at ← we-source-the-best-ingredients.html , where retailers and pet parents can verify sourcing directly for themselves. In addition to our own internal testing, we use independent third-party laboratories to verify every ingredient we bring in.

On lamb meat and dehydrated lamb meat. Farmina uses only the highest quality New Zealand lamb meat and dehydrated lamb. The claim being circulated is based on a misreading of an import customs (HS) code categorization, which does not reflect the actual product being imported. We have full documentation of the actual imported product and are making it available to any retailer or distributor who requests it.

On blood meal. Farmina does not use blood meal, feed-grade or otherwise, in any current N&D or VetLife diet. We do import dehydrated chicken blood, which is targeted for use in a professional breeder product currently in development. It has not been released, and any future use will be clearly and appropriately declared on the label.

On the recipe changes since our North Carolina facility opened. Several formulas were updated as part of our ongoing commitment to quality and digestibility. You can find a full overview of these changes at ← 7717-our-fourth-dry-food-kitchen.html .

We're happy to answer any questions or concerns you may have.

Best,
Angelo Russo, Owner and Global CEO
Loris Rinaldi, Farmina North America CEO Farmina Pet Foods

Questions?

If you have questions about this update, stop by JUPdog or contact us. We are always happy to provide additional information and help you make an informed choice for your dog.

—Kevin
Owner of JUPdog

Important Information

This response provides several important clarifications, but it also conflicts with the earlier verbal information JUPdog received.

Most notably:

  • ❌ Farmina now confirms that some pumpkin has been grown in China, not simply processed there.
  • ❌ Several fruits and botanicals are grown in various countries but processed in China.
  • ❌ This conflicts with the earlier explanation that all fruits and vegetables were sourced from Europe.
  • ❓ The letter does not confirm the earlier statement that processing for North American formulas was being moved entirely to Europe.
  • ✔️ Farmina states that blood meal is not used in any current N&D or VetLife formula.
  • ✔️ Farmina does import dehydrated chicken blood for an unreleased professional breeder product, which will be disclosed on the label if introduced.
  • ❓ Farmina denies concerns about the quality of its New Zealand lamb, explaining that the allegation resulted from a customs-code misinterpretation.
  • ❌ Farmina acknowledges recipe changes but directs retailers to its website rather than detailing them in the letter.

While we appreciate Farmina providing a formal response, some of the information differs from the earlier verbal explanation JUPdog received—particularly regarding pumpkin sourcing and whether processing would be moved entirely to Europe.

Based on the information currently available, JUPdog continues to believe Farmina dog food is safe and remains a high-quality kibble option. However, we remain concerned about Farmina’s transparency—particularly that meaningful clarification came only after mounting public pressure and that some questions remain unanswered or vaguely addressed.

At JUPdog, complete transparency matters deeply to us, and we believe it should matter to every pet parent as well. We will continue asking Farmina for clear, detailed answers regarding the concerns that have not yet been fully addressed.